In broadcast and mobile scenarios the bit rate supported by the channel differs across receivers and varies quickly over time. The conventional design however forces the source to pick a single bit rate and degrades sharply when the channel cannot not support the chosen bit rate. SoftCast is a clean-slate design for wireless video where the source transmits one video stream that each receiver decodes to a video quality commensurate with its speciﬁc instantaneous channel quality. To do so, SoftCast ensures the samples of the digital video signal transmitted on the channel are linearly related to the pixels’ luminance. Thus, when channel noise perturbs the transmitted signal samples, the perturbation naturally translates into approximation in the original video pixels. Hence, a receiver with a good channel (low noise) obtains a high ﬁdelity video, and a receiver with a bad channel (high noise) obtains a low ﬁdelity video.